The Entrepreneurial Web
Chapter 15
The optimum strategy

Using the cafe

The cafe represents your interface to a selected number of people. It is also a convenient way to visualise a Solution Point in Hilbert Space. The people in the cafe are the dimensions of your solution.

In a previous chapter we saw how to function in the environment of the Internet it needs two Solution Points. One for input and another for output. Why not have two cafes then? One to contain all the contacts that are involved in the demand side of your functioning on the Internet and another for the contacts on the supply side. This nicely separates the two sets of contacts and is a convenient conceptual trick to keep them apart.

Solution providers can have one cafe for their clients and another for the middlemen and specialists they use to create solutions. A middleman can have one cafe for the solution providers they deal with and another for the experts and specialists they represent. Experts and specialist can have one cafe for their clients and another for their peers with whom they swap technical knowledge.

A core business executive can create a cafe to hold a variety of e-commerce advisors and consultants, inviting them in for various lengths of time to give advice or direction and taking part in discussions. An employee in a managed team can create a cafe of suitable contacts with doors to suitable discussion forums to supply an appropriate rich source of information to help him or her perform well at their job.

With a little imagination, anyone can use the concept of the cafe to power assist any personal job or enterprise they undertake, both in the virtual world of the Internet or in the real world of bricks and mortar.

End of book