Web Presence
Chapter 13
Stigmergy

A self regulating system

An interesting aspect of such a system is that it would automatically evolve to become progressively more efficient. In this example, job seekers would get the records of employers who were looking for someone like them and employers would get the records of the type of employees they were looking for. But, besides this, they would also see the records of their competitors in this categorised space.

This would create a competitive market situation in every category – where the superior will drive out the inferior or cause them to improve their offer or presentation. For example, a job seeker might see other job seekers using better Web sites to present themselves, offering better examples of work, etceteras. Similarly with employers, their presentation must be at least as good as the other employers to be able to attract the best available employees. By allowing each record a short life span, it provides the opportunity for job seekers and employers to improve their offers or presentations at subsequent visits to a selected meeting place - or, change to a different meeting place where there might be less severe competition.

This is the way market places become progressively more efficient and organised – a self regulating process that works far better than any human rules, controls, regulations or selection procedures.