Web Presence
Chapter 2
At odds with the conventional world

The dilemma

Here is my problem then. I want to create a business but my whole approach is at odds with the conventional requirements for obtaining funding. I don't want to start with a great idea, I don't want to have a detailed business plan. I can give no realistic financial projections.

There is also a paradox to be resolved. How can I create a business with a stable, base when the need will be for a very flexible base, which can adapt and evolve in response to continuous technological developments and constant competitive initiatives?