Emergent opportunities

Such stories abound in the world of e-business. Time and again, examples arise of businesses being unable to take advantage of the Internet because of knowledge gaps, misunderstandings and false expectations. Billions of dollars are being thrown away on e-business projects that fail to reach fruition. Expectations and hopes are constantly being dashed. Investment monies are being poured down the drain.

The tragedy is that it needn't be this way. The Internet and the Web can bring real benefits, increased efficiencies and substantial business expansion: if only business leaders knew how to use the Internet to their advantage.

But, doesn't this situation provide a plethora of possible opportunity for any e-business ventures that can solve the problems of businesses being able to use the Internet efficiently?