Part 4

Strategies for competition and co-operation

Part four looks at how to play competitive games of competition on the Internet. The conceptual model is taken from the works of the great economist, Lord Keynes, whose deceptively simple model of the business world led to the recovery of the world economy after the second world war.

The realisation that the game is about competing for co-operation sees the Internet as a place for people to use strategies to make contact with others and build up strategic relationships.

This part also looks at the efficiency of a managed team in the environment of the Internet. It shows that although a managed team is the most efficient organisational structure in the bricks and mortar world it is not appropriate for the environment of the Internet.