Part 3

When the managed team doesn't work

Fundamental to all Industrial Age business theory are the concepts of planning, cooperation and the managed team. The problem for organisers and managers, switching over to e-business from a conventional business environment is that these concepts are not always viable or practical in a massively connected world.

Part three explains why these concepts are highly suspect; why they break down. It offers alternatives that are more reliable.

This part was intended to be a single chapter, but, the disbelief and the reluctance to accept that planning, cooperation and managed teams are inferior organisational constructs in the information environment has necessitated stretching this section out to four chapters.

There is much repetition, as the same points of view are approached from different angles, but, it is essential for anyone using the Internet for business to break away from the central dogmas of conventional, Industrial Age business theory. It is not that they are wrong, it is just that they don't work in the world of the Internet the same way as they do in the world of bricks and mortar.