Part 5

Communication strategies

The first four parts of the book were about thinking and theory. They provided essential background for action, but, not the action itself. In part five, attention is switched to finding a way to apply this knowledge to practical purposes in the real world.

In the first of these two chapters, the Internet is transformed from an apparent sea of random noise into a valuable information network. The second chapter sets about devising strategies to make efficient use of this valuable reource.

While reading through these two chapters, the foremost thought in the mind of the reader should be "How can I make strategic use of the Internet to help me solve all the problems associated with my chosen niche in the world of e-business".