Potential for growth

As a business in an unpredictable environment necessitates a bottom up strategy, it relies upon there being ample scope for evolutionary, organic growth. There has to be sufficient opportunity to expand. It is no good creating a business in a small niche because it would become trapped and limited in the ways it can expand or evolve. This sets a fifteenth rule to influence the choice of business opportunities that can be taken:

15) The business environment should offer ample scope for evolutionary growth and expansion.